Inside UHM’s India Playbook: Rosastays, Boutique Growth and What Comes Next

The put up Inside UHM’s India Playbook: Rosastays, Boutique Growth and What Comes Next appeared first on TD (Travel Daily Media) Travel Daily Media.

L to R: Carlos Leal, Executive Chairman and Board Member, UHM; Deepika Arora, MD, UHM India; Klaus Assmann, COO, UHM Middle East, India and Southeast Asia

United Hospitality Management (UHM) has entered the Indian market by way of the acquisition of boutique hospitality model Rosastays, marking a strategic step in its world enlargement and a transparent guess on India’s fast-evolving journey panorama. The transfer provides UHM a direct operational footprint of 17 properties throughout leisure locations reminiscent of Goa, Kasauli, Nainital, Pushkar and Shimla. Select properties will transition beneath the UHM platform between This fall 2025 and Q1 2026. The India enterprise will probably be led by Deepika Arora, Managing Director, United Hospitality Management India.

Why India, and why now

India’s hospitality sector is getting into a brand new part, pushed by sturdy home journey demand and a rising urge for food for experience-led stays. Rising disposable incomes and a extra discerning traveller base are reshaping expectations round high quality, design and service. According to Klaus Assmann, COO for the Middle East, India and Southeast Asia, the chance lies in addressing a transparent hole in owner-focused hospitality administration. UHM is positioning itself as a companion that brings world operational requirements whereas remaining deeply attuned to native market realities, significantly throughout boutique, midscale and luxurious segments.

Rosastays because the entry level

The acquisition of Rosastays offers UHM with a ready-made platform in India, providing each scale and a longtime group of homeowners and company. With 17 operational properties throughout key leisure locations, the model provides UHM a direct foothold in experiential journey markets.

The transfer additionally aligns with UHM’s broader ambition to construct a 100-hotel world portfolio by 2030. In India, this development is supported by a confirmed pipeline of over 700 keys, together with tasks in collaboration with IHG Hotels and Resorts beneath the Garner model, in addition to partnerships with Dusit Hotels and Resorts.

Blending world methods with native soul

UHM plans to use its “glocal” method in India, combining worldwide working experience with a robust respect for native character. With greater than three a long time of expertise managing luxurious and mixed-use belongings, the corporate brings structured methods, coaching frameworks and quality control designed to strengthen efficiency throughout the Rosastays portfolio.

At the identical time, particular person property identification will probably be preserved. UHM additionally sees vital alternative in its mixed-use experience, integrating lodges, resorts, branded residences and way of life facilities to boost visitor experiences and long-term asset worth. Food and beverage will play a extra outstanding function as effectively. UHM operates greater than 60 eating venues globally, together with 20 proprietary ideas, and plans to introduce experience-driven F and B choices in India. Its established wellbeing platforms, together with Serenity – The Art of Wellbeing, Pure by Serenity, Active by Serenity gyms and the Zest wholesome eating idea, may even be progressively launched to satisfy rising demand for holistic journey experiences.

A measured development path

For Deepika Arora, the main target over the subsequent two to 3 years is on considerate development slightly than speedy enlargement. The transition of Rosastays properties into the UHM ecosystem will probably be phased, permitting time to strengthen operations, enhance business efficiency and introduce technology-led efficiencies. Alongside the present boutique portfolio, UHM’s pipeline positions the group throughout three high-growth segments: experiential boutique stays, upper-midscale lodges, and high-end leisure and wellness locations. This balanced method permits flexibility whereas aligning with evolving traveller preferences.

What travellers need subsequent

Looking forward, UHM expects 2026 to be formed by extra intentional, experience-driven journey. Travellers are more and more drawn to locations that supply a way of place, significant design and cultural connection, significantly in locations reminiscent of Goa, the Himalayas, Kumaon and Rajasthan.

Wellness-led journey continues to evolve past conventional spas, embracing nature, motion, native meals and restorative experiences. At the identical time, design expectations are rising throughout all segments, together with midscale, the place company now search character and authenticity slightly than standardised codecs.

Technology will assist this shift quietly, enabling smoother journeys, personalisation and operational effectivity. Ultimately, travellers are looking for authenticity with out compromise, significant experiences delivered with consistency and reliability, an intersection the place UHM sees its India technique firmly positioned.

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