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Egypt has been introduced as the Premier Partner for World Travel Market (WTM) London 2026, marking a significant milestone for the nation as it continues to broaden its world tourism presence. The partnership was confirmed by WTM London, one of many world’s most influential journey business occasions, with the Egyptian Tourism Authority taking up the flagship companion position for the 2026 version.
The settlement was formalised throughout a signing ceremony just lately at Neon at Battersea Power Station in London, following the unique launch of Ramses and the Pharaoh’s Gold: The Exhibition. The ceremony introduced collectively Chris Carter-Chapman, Event Director at WTM London; Ahmed Youssef, CEO of the Egyptian Tourism Authority; and Sherif Fathi, Egypt’s Minister of Tourism and Antiquities, who formally confirmed the partnership.
Egypt’s lengthy relationship with WTM London
Egypt has maintained a robust presence at WTM London because the occasion’s inaugural version in 1980, making it one of many longest-standing contributors on the world journey exhibition. In current years, the nation has considerably expanded its participation on the present. Its exhibition stand area grew by greater than 20 % between 2023 and 2024, adopted by an extra enhance of over 50 % in 2025. Overall, this represents practically 90 % progress in stand area since 2023, highlighting Egypt’s growing funding in world tourism promotion. At the 2025 version of WTM London, Egypt’s pavilion hosted round 90 co-exhibitors, demonstrating the occasion’s significance as a platform for collaboration throughout the worldwide journey business.
Discussions are already beneath technique to broaden Egypt’s presence even additional for the 2026 occasion. WTM London has additionally seen a rising variety of Egyptian journey suppliers take part independently. In 2025, for instance, nationwide provider EgyptAir operated its personal stand, whereas a number of resort teams, resorts and vacation spot administration corporations additionally exhibited on the present.
Tourism progress driving world ambitions
Egypt’s appointment as Premier Partner comes amid sturdy progress within the nation’s tourism sector. According to official figures, Egypt welcomed practically 19 million worldwide guests in 2025, representing a 21 % enhance in contrast with 2024 and considerably outperforming the worldwide tourism progress price of 5 %. The nation is at the moment linked to nearly 200 cities worldwide via worldwide flights, reflecting its rising world tourism attraction.
Looking forward, Egypt goals to achieve 30 million vacationer arrivals by 2031, supported by continued funding in tourism promotion and infrastructure. The WTM Global Travel Report 2025, produced in partnership with Tourism Economics, additionally predicts a 27 % enhance in inbound tourism spending in Egypt by 2030.
Industry leaders spotlight partnership
Talking in regards to the partnership, Ahmed Youssef, CEO of the Egyptian Tourism Authority, mentioned:
“WTM London has been instrumental in helping Egypt to become one of the world’s most popular outbound leisure destinations. We intend to take full advantage of our Premier Partner status to promote the world’s oldest tourism destination to an even wider range of source markets and traveller types.”
Sherif Fathi, Egypt’s Minister of Tourism and Antiquities, mentioned: “Our Premier Partnership with WTM London reflects Egypt’s strategic vision to position itself as a leading global tourism destination. We will use this important partnership to promote our vision, ‘Egypt – Unmatched Diversity,’ which highlights the extraordinary breadth of experiences our country offers.” He added that the settlement was signed throughout the opening of Ramses and the Pharaoh’s Gold: The Exhibition in London, highlighting the position of worldwide partnerships in strengthening Egypt’s world tourism profile.
Talking in regards to the announcement, Chris Carter-Chapman, Event Director of WTM London, mentioned: “We are delighted to have secured the Egyptian Tourism Authority as our 2026 Premier Partner this early in the planning cycle. We’re excited to work with them over the coming months as they seek to achieve their growth aims and propel them towards their target of 30 million arrivals by 2031.”
The subsequent version of WTM London 2026 will happen from Tuesday 3 November to Thursday 5 November at ExCeL London.
