Bahia Principe unveils new sub-brands and identity

Bahia Principe Hotels & Resorts has introduced a big rebranding, introducing two new sub-brands, Bahia Principe Explore and Bahia Principe Escape, aimed toward enhancing the visitor expertise. This transfer coincides with the mixing of over 20 resorts into the World of Hyatt loyalty programme, increasing journey rewards for tens of millions globally.

The refreshed model identity features a modernised model of the enduring Bahia Principe solar image, aligning with the new “Fully & Freely” positioning. This invitations friends to take pleasure in their holidays in their very own manner while connecting with native cultures. The sub-brands are designed to simplify the reserving course of and cater to particular audiences: Bahia Principe Escape focuses on adults-only experiences with wellness and premium eating, while Bahia Principe Explore targets households and teams with themed motels and immersive areas.

Julio Pérez, CEO of Bahia Principe Hotels & Resorts, said, “The new Bahia Principe brand architecture reflects who we are—shaped over more than three decades—and is the result of listening to our guests and understanding how they want to holiday today.”

This rebranding is a part of a strategic three way partnership between Hyatt and Piñero, making Bahia Principe the ninth model in Hyatt’s Inclusive portfolio. The integration into World of Hyatt permits travellers to earn and redeem factors at collaborating resorts within the Dominican Republic, Mexico, Jamaica, and Spain, including practically 12,000 rooms to the programme.

Bahia Principe, with over 30 years within the business, continues to guide within the all-inclusive resort sector, providing unforgettable journey experiences while prioritising sustainability and accountable tourism

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