Songkran travel patterns reveal cultural differences

During the latest Songkran pageant in Thailand, a research by travel platform 12Go.asia tracked over 100,000 travel transactions, revealing distinct travel behaviours amongst 106 nationalities. The knowledge confirmed that while vacationers flocked to standard island locations, locals most well-liked to travel throughout the nation, highlighting two separate celebrations.

The evaluation uncovered distinctive patterns, such because the Chiang Mai to Pai route, the place 60% of travellers have been from the UK, usually reserving only one to 2 days upfront. In distinction, the Koh Chang to Koh Kood ferry noticed 63% of its passengers from Germany, who typically deliberate their journeys as much as two weeks forward. Meanwhile, 40% of Israeli vacationers favoured the Koh Samui to Koh Phangan route.

Thai nationals, alternatively, exhibited completely different travel habits, utilising 951 bus routes and rarely choosing ferries. This divergence in travel preferences underscores the cultural nuances in how completely different nationalities strategy travel throughout the identical interval.

Jorge Miranda, CEO of 12Go.asia, commented on the findings, stating, “100,000+ travel transactions across 106 nationalities revealed what surveys rarely capture at scale: human behaviour is far more predictable, and far more cultural than most ever admitted. The data doesn’t just show where people go, it shows what each traveller needs.”

The full breakdown of those travel patterns, together with particulars for every nationality, is accessible on the 12Go.asia web site. This complete evaluation presents precious insights into the cultural influences on travel behaviour throughout considered one of Thailand’s most celebrated festivals

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